Watching the film at home, I looked at the first few minutes of the film which was the title sequence. I recorded on paper the timings that took place of when names appeared in the title sequence.
Below are the timings I recorded and what happened at each time and cartoons are used in the sequence to entertain the audience.
0.12- 'Newline cinema A time warner company'
0.17- New line cinema presents
0.22- Guy walks into a bar production
0.28- A voiceover begins, telling a story/book
0.33- Cartoon is shown with an actor speaking, camera is static until 0.42.
0.42- Shot zooms in quickly
0.58- Room of elves at work (story)
1.01- Static shot used
1.11- Zooms in on elves
1.23- Speech/voiceover continues
1.29- New scene- elves
1.57- 'Story begins' Titles start in a cartoon book, pages turn to show names.
1.58- A film by...
2.03- Main character is shown
2.07- Other main/major characters actors names are introduced
2.12- Title of film 'ELF' is shown in big capital letters centre of screen.
2.16- Other characters are included.
2.30- 'With...'
2.34- 'And...'
2.37- Casting by
2.42- Visual effects supervisor
2.46- Music by
2.51- Costume designer
2.54- Edited by
3.00- Production designer
3.03- Director of photography
3.07- Co-producer
3.13- Executive producers (two pages needed, 5 names)
3.25- Produced by (3 names) Zooms in on names
3.32- Written by
3.38- Directed by. (Music changes and book closes)