Representation
Stereotypes-
Stereotypes are used alot in media, a stereotype makes the audience instantly understand what the type of person the character is and are repeated so often so people think they are always true.
Archetypes-
An archetype is the ultimate stereotype, for example a young blonde brainless bimbo.
Counter types-
Representation that challenges tradition stereotypical associations of groups, people or places.
As an example of a stereotype, when asked what an immediate image of a nerd would be most people would think of a young person with glasses like this: where as not every clever person has this image but the media has given this image to characters who have intelligence so the audience know straight away what personality they have.
Gatekeeper- A person involved in the media with power to make a decision based on what the audience sees and is allowed to read. For example, the newspaper reporter is the producer although the company owner has the final say.
Analysing representation
When analysing questions need to be thought about on...Who? What? Where? and Why?
As an example of a stereotype, when asked what an immediate image of a nerd would be most people would think of a young person with glasses like this: where as not every clever person has this image but the media has given this image to characters who have intelligence so the audience know straight away what personality they have.
Gatekeeper- A person involved in the media with power to make a decision based on what the audience sees and is allowed to read. For example, the newspaper reporter is the producer although the company owner has the final say.
Analysing representation
When analysing questions need to be thought about on...Who? What? Where? and Why?